During this Coronavirus pandemic, when the entire world was driven back by COVID. And most of us went back to our own very roots- RURAL ROOTS . Anita came up About with an idea of exploring the food segment. Handpicked and home grinded spices and hand rolled papads ( poppadums). She realized that everything came to a stop during these times. But besides stock market, FOOD is one most essential sector which never took a pull.
Turning this crisis into opportunity, where we don’t get anything in the name of purity and authenticity in metros these days and the reduction in the movement due to COVID. We are providing authentic, pure and quality homemade stuff with the door delivery model was the most apt one to follow.
Rural Roots has touched close to 1800+ kgs in past 5 months. And has a customer base of 600+ people in its network. They sold over 100 spice gift hampers on Diwali with a food for thought for people to refresh themselves and move towards their RURAL ROOTS.
We at Rural roots also want to uplift women employees. Women’s are also affected badly by COVID. As this industry involves majorly the women in rural areas.
